Targeted Marketing was founded to help brands create personalized experiences for their email and SMS subscribers. We believe customers should feel like friends, not just wallets. Our mission is to make personalization seamless, so you can focus on building your brand.
What we do
We design, build, and optimize customer retention systems for eCommerce brands. Using platforms like Klaviyo, we create automated flows and campaigns that speak directly to your customers’ needs, preferences, and buying habits.
How do it
We start by learning your brand, customers, and goals, then map the customer journey to uncover personalization opportunities.
Our Team
Mike DiCairano
Founder & Principal Strategist
Hi, I’m Mike. I founded Targeted Marketing to help brands replicate the personalized, relationship-driven shopping experience online. My journey began in 2012 managing a high-end retail flagship store, where I learned the value of knowing each customer as an individual. In 2018, I joined Klaviyo as a founding member of their Customer Implementation team, working with thousands of eCommerce brands to maximize their retention strategies. In 2022, I launched Targeted Marketing to give brands the tools and strategies they need to turn subscribers into loyal customers without relying on constant sales.
Abby Gettys
Head of Client Strategy
Abby started her eCommerce career in the subscription box space, where she first used Klaviyo as a customer and loved it enough to join the company. At Klaviyo, she worked alongside Mike to help brands achieve measurable ROI through retention marketing. Abby’s background also includes running her own interior design business, giving her a rare blend of creative vision and strategic thinking. At Targeted Marketing, she helps clients deliver highly personalized customer experiences while ensuring campaigns are built on data-backed strategy.
Kasey Huntress
Client Strategist
Kasey began her career at a lifecycle marketing agency, learning how data, segmentation, and thoughtful messaging build lasting customer relationships. That foundation sparked a career in marketing and communications, including several years at Klaviyo supporting global internal communications during a period of rapid growth. At Targeted Marketing, Kasey leverages her writing, communications, and email skills to help eCommerce clients improve retention, build loyalty, and develop lasting customer relationships.
