Mike began his e-commerce marketing journey in 2018 as a member of the Customer Onboarding Team at Klaviyo. Over the next four years, he collaborated with numerous entrepreneurs, creators, and small business owners, helping them develop email marketing strategies tailored to their specific business needs. By working closely with each client, Mike examines their long-term and short-term goals, creating personalized strategies that align with their visions.

His background in high-end retail gives him valuable insights into the importance of a customized customer experience. Mike ensures that each client's branding and voice are reflected in their email and SMS content, as he believes personalization is key to fostering a genuine emotional connection between potential customers and brands, resulting in loyal repeat business.

Having grown up in a family of small business owners, Mike understands the diverse roles entrepreneurs fulfill and the competing priorities they encounter as they grow their businesses. This understanding drives his commitment to prioritizing business owners, helping them maximize their return on investment while delivering memorable brand experiences to their customers.

Mike
DiCairano

Founder, Principal Strategist

  • Klaviyo:

    • Deliverability Certified

    • Klaviyo Product Certified

    • Klaviyo Partner Certified

Abby began her career in eCommerce with a company that focused on subscription boxes for infants. During her time there, she collaborated with a young startup, now recognized as Klaviyo. Abby's enthusiasm for the Klaviyo platform motivated her to join the company. Together with Mike, she contributed to the development of various customer-facing teams aimed at helping users optimize their return on investment in the platform. Abby's distinctive background in interior design, combined with her eCommerce experience, equips her to offer strategic insights that enhance customer retention and loyalty. Her meticulous attention to detail ensures that clients can provide personalized experiences to their audiences. Abby not only drives client success but also enriches the Targeted Marketing team by sharing new best practices she has encountered.

Abby Gettys

Head of Client Strategy

  • Klaviyo:

    • Deliverability Certified

    • Klaviyo Product Certified

    • Klaviyo Partner Certified

I am a digital designer currently working at Targeted Marketing. From the moment I stepped into this role, I knew I had found my second home. The dynamic environment and the opportunity to dive deep into interface design and digital marketing fuel my passion and inspire me to raise the bar with every project. At the heart of my approach lies a commitment to understanding the needs of our audience and translating them into visually compelling solutions. I am so excited to be part of the team!

Arianna
Baez

Digital Graphic Designer

  • Klaviyo:

    • Deliverability Certified

    • Klaviyo Product Certified

    • Klaviyo Partner Certified