All Case Studies
Brightwave Copy Copy
With low repeat purchase rates and hundreds of abandoned carts each week, Brightwave needed a retention strategy that could recover lost sales without adding new ad spend.
$420K
Recovered Revenue
31%
Increase in Repeat Purchases
Brightwave, a premium home goods brand, was seeing strong first-order performance but losing customers after their initial purchase. Their email program consisted mainly of generic sale blasts that didn’t address why customers were churning.
We stepped in to redesign their entire post-purchase and abandoned cart experience:
Built segmented flows triggered by purchase type and product category
Added dynamic product recommendations based on browsing and order history
Tested timing variations for cart recovery emails to find the optimal send window
Our testing revealed that customers responded best to personalized product pairings and post-purchase care tips, rather than discount-heavy offers.
Within 90 days:
$420K in recovered revenue
31% lift in repeat purchase rate
Customer satisfaction scores improved by 18%
The CMO summed it up:
"We went from blasting sales to building relationships — and the revenue followed."
